The Brandon Wilcox Home Group delivers real estate strategy with real-world insight. As a licensed REALTOR® with hands-on construction experience, we help buyers see beyond the surface and guide sellers in preparing homes that stand out. Our pricing, staging, and negotiation approach is built to protect your investment and maximize returns. Whether you’re buying your first home or selling one you’ve outgrown, we offer straight answers, smart strategy, and steady communication—so you can move forward with confidence.
Handyman & Home Services
Make-Ready & Maintenance
Every home needs upkeep—and every deal depends on the details. Our handyman and home services team tackles punch lists, pre-listing repairs, and post-sale touch-ups to keep homes performing and transactions on track. Whether you're fixing a few small issues before going to market or settling into your new home, we offer quick, reliable solutions. With the Brandon Wilcox Home Group, small jobs don’t fall through the cracks—they build long-term value.
Construction & Renovation
Right-Sized Improvements
We don’t just build—we improve with purpose. The Brandon Wilcox Home Group specializes in value-driven updates that make homes more livable, sellable, and functional. From kitchen refreshes to whole-home updates, we tailor each project to your goals and budget. Our process is transparent and efficient, with clearly scoped plans, vetted local trades, and reliable timelines. The result? Improvements that enhance your home’s appeal without overbuilding or overspending.
One Partner. Real Estate First. Twice the Expertise.
At Brandon Wilcox Home Group, we lead with strategy and back it with craftsmanship. Our integrated REALTOR®–Builder model eliminates guesswork—delivering expert real estate guidance with construction insight only when it drives real value.
We help you look beyond the staging and into the structure. With both a REALTOR®’s eye and a builder’s knowledge, we assess each home's true condition and renovation potential before you make an offer. You'll get realistic improvement costs, avoid surprises, and move forward with total clarity—whether you're buying in Grand Rapids, Ada, or anywhere in West Michigan.
You don’t need to renovate everything—just the right things. We advise on targeted, high-impact upgrades that boost value and shorten time on market. Then we handle the listing, pricing, and marketing strategy to position your home competitively and attract serious buyers. It’s smart, efficient, and built to maximize your return.
Whether you're fixing up to sell or improving your new purchase, we coordinate only what moves the needle. From handyman work to light renovations, we scope projects to your goals—not a contractor’s upsell. With reliable trades, clear budgets, and steady oversight, we protect your timeline and investment at every step.
Featured West Michigan Areas
We help clients buy and sell throughout Greater Grand Rapids.
Grand Rapids
Grand Rapids blends big-city energy with West Michigan charm. Known for its craft breweries, vibrant art scene, and strong healthcare and tech sectors, it offers diverse neighborhoods and a dynamic housing market. From historic Heritage Hill to modern downtown condos, buyers can find homes that match any lifestyle. Parks, trails, and easy access to Lake Michigan make it ideal for active residents. Real estate in Grand Rapids is popular with first-time buyers, investors, and families alike.
East Grand Rapids
A prestigious, walkable suburb centered around Reeds Lake, East Grand Rapids is known for its beautiful homes, top-rated schools, and vibrant village district. Families are drawn to its safe streets, strong community spirit, and close proximity to downtown Grand Rapids. Homes for sale in East Grand Rapids often feature historic charm, lakeside views, and enduring value. It remains one of the most desirable places to live in West Michigan.
Ada
Ada offers a scenic, upscale lifestyle just east of Grand Rapids. With rolling countryside, river trails, and a revitalized downtown village, it blends small-town charm with modern living. The highly-rated Forest Hills school district and growing residential developments make it popular with families and professionals. Ada real estate ranges from wooded estates to new craftsman-style builds, offering peaceful living close to the city.
Rockford
A picturesque town along the Rogue River, Rockford features a charming downtown, scenic trails, and excellent schools. It’s known for its small-town community feel, with events, farmers markets, and riverfront dining. Buyers love Rockford’s variety of homes—from historic farmhouses to new subdivisions—along with easy access to Grand Rapids. Real estate in Rockford appeals to families, outdoor lovers, and those seeking a close-knit community.
Kentwood
Kentwood offers affordability, convenience, and diversity just southeast of downtown Grand Rapids. With popular shopping corridors, international dining, and family-friendly parks, it’s one of the region’s most accessible suburbs. The housing market includes everything from starter homes to new construction. Buyers searching for homes in Kentwood value its location, school options, and active community lifestyle.
Wyoming
A large and growing suburb south of Grand Rapids, Wyoming is known for its affordability and convenience. With more than 600 acres of parkland and access to major employers, it’s ideal for families and commuters alike. Real estate in Wyoming includes everything from classic ranch homes to modern developments, all at a competitive price point. The city also offers multiple school options and strong community services.
Byron Center
Byron Center combines a rural feel with modern amenities. Located just 15 minutes south of Grand Rapids, it features highly rated schools, new housing developments, and access to shopping and recreation. Its small-town charm and family-oriented neighborhoods make it a favorite for homebuyers looking for space, community, and convenience. Homes for sale in Byron Center often include newer builds with modern layouts.
Caledonia
Caledonia offers a peaceful, suburban lifestyle with country views and award-winning schools. Located southeast of Grand Rapids, it’s popular with families seeking more space while staying close to city amenities. The housing market includes newer construction, large lots, and quiet neighborhoods. Outdoor recreation, strong community values, and a growing population make Caledonia a top choice for homebuyers in West Michigan.
Grandville
Grandville delivers a classic suburban experience with excellent schools, shopping convenience, and strong community roots. Its family-friendly neighborhoods, proximity to Rivertown Crossings Mall, and easy highway access make it a practical and attractive place to live. With homes ranging from mid-century ranches to modern builds, Grandville real estate appeals to buyers looking for comfort, value, and convenience west of Grand Rapids.
About Brandon Wilcox Home Group
REALTOR® + Builder. One accountable partner in Grand Rapids and across West Michigan.
The Brandon Wilcox Home Group is led by Brandon Wilcox, a licensed REALTOR® and a licensed builder. We operate on a simple idea: clarity creates confidence, and confidence creates better outcomes. You get straight assessments, real numbers, and a plan aligned to your goal—buying smart, selling for more, or improving after close.
Brandon blends field-tested construction experience with disciplined representation. Known for direct answers, practical scopes, and an ROI mindset, he focuses on protecting budget, reducing risk, and delivering results without drama across Grand Rapids and greater West Michigan.
Renovation is optional. We never push projects. We recommend right-sized work only when it measurably improves your net or reduces risk. If the smartest move is to list as-is or buy move-in ready, we’ll say so.
The Modern Craftsman Promise
Unvarnished truth about condition, costs, and value
Right-sized improvements buyers and appraisers actually reward
Clean scopes, realistic timelines, steady communication
One standard of quality from walkthrough to closing
What Clients Get
For Sellers: A dual-perspective plan—agent strategy plus builder clarity—to remove objections, highlight strengths, and launch to market with confidence across Grand Rapids and West Michigan.
For Buyers: Inspection-grade eyes at showings, realistic repair/renovation ranges, and negotiations backed by data so you avoid surprises and overpaying.
Let’s Build Your Future.
Tell us about your plans. We’ll map a clear path to buy or sell.
