West Michigan's Modern Craftsman Builder

The Brandon Wilcox Home Group is a licensed builder serving Grand Rapids and greater West Michigan. We are real estate-first: scopes are right-sized to protect budget, reduce risk, and support the result you want—sell higher, buy smarter, or settle in with confidence. No upsell. Clarity first, craftsmanship always.

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Our Right-Sized Philosophy

We focus on targeted, high-impact work that moves the needle for your sale or purchase. We do not push full-scale renovations by default. If a project won’t add clear, measurable value, we’ll tell you—and help you choose the smarter path.

  • Targeted scope, clear ROI
  • Clean timelines with minimal disruption
  • Transparent ranges and materials selections before we start

Our Construction Process

1. Real Estate Goal First

Each project starts with the question: how does this support your sale or purchase? We align scope, timing, and budget to that goal.

2. Clear Scope & Estimate

Detailed scope, materials, and allowances. Fixed or range-based numbers depending on project type. No surprise add-ons.

3. Schedule & Coordination

Realistic start dates, trade scheduling, and tidy jobsite standards. We communicate status clearly and keep timelines honest.

4. Professional Execution

Licensed and insured West Michigan trades. Code-forward work that stands up to inspectors and appraisers.

5. Final Walkthrough & Warranty

Punch-list completed, documentation provided, and a standard workmanship warranty.

Areas We Serve

Grand Rapids, Ada, Rockford, East Grand Rapids, Byron Center, Caledonia, Wyoming, Kentwood, and surrounding West Michigan communities.

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Ready to discuss your project? We’ll help you define your goals and map a clear path to building well, aligned to your real estate objectives.

Start Your Build Consultation