Last updated: November 18, 2025

Brandon Wilcox Home Group ("we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website https://bwhomegroup.com (the "Site") or otherwise interact with us.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Policy, please do not use the Site.

1. Information We Collect

We may collect the following types of information:

1.1 Information You Provide to Us Directly

  • Contact information (such as your name, email address, phone number, and mailing address) when you submit a form, request information, schedule a consultation, or subscribe to updates.
  • Property-related information you provide if you ask for a home valuation, request a showing, or inquire about buying, selling, or building a property.
  • Any other information you choose to provide in free-text fields on forms or when communicating with us.

1.2 Information Collected Automatically

When you use the Site, we may automatically collect certain information about your device and usage, such as:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages you view and links you click
  • Referring/exit pages
  • Dates and times of access

We may collect this information using cookies, pixels, and similar tracking technologies. You can control cookies through your browser settings, but disabling cookies may affect certain features of the Site.

1.3 Information from Third Parties

We may receive information about you from:

  • Real estate portals or referral partners when you are referred to us.
  • Public records and property databases.
  • Marketing, advertising, or analytics partners that provide insights about website traffic and engagement.

2. How We Use Your Information

We use the information we collect for purposes including:

  • To respond to your inquiries and provide real estate and construction-related services.
  • To schedule showings, consultations, inspections, estimates, and follow-ups.
  • To send you information you request, such as property listings, market updates, or service information.
  • To operate, maintain, and improve the Site, including analytics and performance.
  • To personalize your experience and show relevant content or marketing.
  • To comply with legal obligations, industry regulations, and brokerage requirements.
  • To protect our rights, property, and the safety of our clients, users, and partners.

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Our brokerage, 616 Realty, as required for real estate transactions and regulatory compliance.
  • Service providers and vendors who perform services for us (such as website hosting, email delivery, marketing, analytics, scheduling tools, or customer relationship management platforms).
  • Lenders, title companies, inspectors, contractors, and other transaction-related parties, with your knowledge and as needed to serve you.
  • Professional advisors (such as attorneys or accountants) where necessary.
  • Law enforcement, government agencies, or other parties when required to comply with legal obligations or to protect our rights and the rights of others.

Any third party with whom we share your information is expected to protect it and use it only for the purpose for which it was shared.

4. Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to:

  • Understand how visitors use the Site.
  • Improve Site performance and user experience.
  • Show relevant content or ads on this Site or other websites.

You can usually set your browser to refuse cookies or indicate when a cookie is being sent. If you choose to block cookies, some parts of the Site may not function properly.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy,
  • Comply with legal, regulatory, and brokerage requirements,
  • Resolve disputes, and
  • Enforce our agreements.

When information is no longer needed, we will delete or anonymize it where reasonably feasible.

7. Your Choices and Rights

Depending on where you reside, you may have certain rights regarding your personal information, such as:

  • The right to access and review the information we hold about you.
  • The right to request corrections to inaccurate information.
  • The right to request deletion of certain information, subject to legal and contractual obligations.
  • The right to opt out of certain marketing communications.

To exercise these rights or update your contact preferences, please contact us at:

Email: Brandon@bwhomegroup.com
Phone: 616-308-5359

You can also unsubscribe from marketing emails by clicking the “unsubscribe” link in those messages.

8. Third-Party Links

The Site may contain links to third-party websites or services that we do not control (such as 616 Realty or other vendors). We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will take steps to delete that information as soon as possible.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of the Site after any changes are posted constitutes your acceptance of the updated Policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Brandon Wilcox Home Group
1171 Plainfield Ave NE
Grand Rapids, MI 49503
Email: Brandon@bwhomegroup.com
Phone: 616-308-5359
Website: https://bwhomegroup.com